The word “Propaganda” derives from the work of the Congregation for Propagation of the Faith. The Congregation for Propagation of the Faith was a Roman Catholic Organization, founded in 1622. Its activity was aimed at “propagating” the Catholic faith in non-Catholic countries. In the mid 19t century, “propaganda” started to …
„The Crowd“, a study of the popular mind by Gustave Le Bon is s short but concise description of the characteristics and the behaviour of a crowd. Le Bon dares to venture far away from any school of thought of his time, wishing to arrive at conclusions free from their …
„Give and take: a revolutionary approach to success“ by Adam Grant advances the concept of giving in a world apparently ruled by takers.
„Man’s Search for Meaning“ by Viktor Frankl opens our eyes to the potential that lies in man to develop even in the most precarious conditions.
“The 7 Habits of Highly Effective People” by Stephen R. Covey goes right to the root cause where change needs to happen if we were to live a fulfilled life. “We are what we repeatedly do. Excellence, then, is not an act, but a habit”. (Aristotle)
“How to talk to anyone” by Leil Lowndes contains 92 little tricks for big success in relationships.
„The Effective Executive“ by Peter Drucker talks to managers and performers alike, shedding light on the true meaning of effectiveness.
“Outliers” by Malcolm Gladwell tears down the concept of innate genius, demonstrating how culture, circumstance, timing, birth, and luck account for the success of those we believe to be geniuses.
„Talking to strangers“ by Malcolm Gladwell shows us why interacting with strangers can go terribly wrong.
„A curious mind. The Secret of a Bigger Life“ by Brian Grazer gives us an insight into what curiosity can bring into our lives.
„Ego is the Enemy“ by Ryan Holiday is a tough pill to swallow. Ryan Holiday, the man behind the book, is an American marketer and author. He is a former director of marketing for American Apparel and a media columnist and editor-at-large for the New York Observer. He has written …
„The Advice Trap“ by Michael Bungay Stanier is a paradox in itself. It provides advice about not giving advice. The idea behind the book is not refraining from providing advice altogether, but from delaying the advice instance a little longer.
„Crackerjack positioning“ is generally considered a book about niche marketing for the entrepreneur. However, at a closer look, both our professional as well as our personal lives can get a good deal out of it.
„Games people play“ by Eric Berne gives us an insight into the psychology of relationships and the patterns of behaviour that reveal our deepest feelings and emotions.
“Napoleon Hill’s Golden Rules” by Napoleon Hill is a compilation of magazines Hill published, having one central aim and that is the exploration of human potential.
„Life of Pi“, by Yann Martel is a book about the limitless possibilities of development of one’s character in the face of challenge.
“Lessons from the pack: stories from the dogs who changed my life” by Cesar Millan is a unique piece of writing, through which humans can regain their humanity and accept life as it is.
„The Old Man and the Sea”, by Ernest Hemingway, depicts the epic struggle between an old, seasoned fisherman and the catch of his life. It was the last major work of fiction written by Hemingway, which was published during his lifetime.
“The science of getting rich“ by Wallace Walters is a pragmatical guide that unfolds the ways of reaching success in every walk of life.
“The Remains of the Day“, the early Kazuo Ishiguro novel, is a story that continues to preoccupy audiences worldwide.
“The art of War”, written in the 6th century BC, is a military treaty from Ancient China, attributed to Sun Tzu, a strategic general. Sun Tzu was famous for his victorious military campaigns, which he led during Confucius times.
„The Little Paris Bookshop“ by Nina George is about mending old wounds in order to enjoy life again. It’s a dedication to life, love and friendship, written in the simple language of the heart.
“The courage to be disliked” by Ichiro Kishimi and Fumitake Koga was conceived as a Socratic dialogue between a young man and a philosopher. It embodies the perfect example of how one book, opened by chance one day, can be a game-changer for the rest of your life.
In “The Devil’s Advocate”, a 1959 novel, Morris West tells the story of the English priest, Blaise Meredith, who discovers the faith he had long forgotten.
Although it is relatively short, “The Prince” by Niccolo Machiavelli is a treatise about how power is won, kept and lost.
“The Great Gatsby” is a 1925 novel by F. Scott Fitzgerald, that follows a cast of characters going through “life’s adventure” in the fictional towns of West and East Egg on Long Island, in the summer of 1922.
“Becoming bullet proof” written by former Secret Service Agent, Evy Poumpouras is the blueprint of a stronger version of yourself.
“How to win friends and influence people” by Dale Carnegie is the beginning of a more improved version of yourself.
Within a small book, published in 1906, Mark Twain in “The Diaries of Adam and Eve”, hides deep meanings in plain sight.
Does “The Happy Brain“ by Dean Burnett, hold the answers we so desperately seek? The notion of happiness seems to be on everybody’s mind. From known psychologists to self-development gurus, people are giving us their recipe for happiness.
“Emotional intelligence” by Travis Bradberry and Jean Greaves is a tool for people who wish to improve their professional life and relationships.
“Pre-Suasion” by Robert Cialdini was first published in 1984. At the time, the impact was so low, that the publisher’s house withdrew its funding saying it was the decent thing to do. Otherwise, it would be money down the drain.
“Influence: the psychology of persuasion“ by Robert Cialdini, gives us an insight into the tools used by the people, whose intentions are less than honorable. We like to think we are a hard nut to crack, when, in fact, it’s exactly the opposite.
Even though “Words that change minds”, by Shelle Rose Charvet makes a remarkably interesting read and a great tool to use and perfect with time; describing the effect and leaving out the cause would minimize the importance of the book.
“Never Split the Difference” by Chris Voss, gives you the tools you need to practice your way into a better life, both professionally and personally.
“The Secret of Selling Anything” by Harry Browne teaches us that all action has to be beneficial for all parties involved. We get what we want only after we’ve helped others to get what they want.
“Martin Eden” by American author Jack London is the story of a young autodidact, who is struggling to be a writer, to end up becoming an authority in the field.
“A Technique for Producing Ideas” by James Webb Young is a small book with a huge message. Are we all capable to produce ideas naturally is there a process that can turn all of us into producing ideas machines?
“The Once Sentence Persuasion” by Blair Warren gives us an insight into our choice regarding the people we surround ourselves with, whether it’s a professional or a personal environment.
In the 19th century, July 1890, Oscar Wilde, wrote his only novel “The Picture of Dorian Gray”. Wilde was not a fan of Realism. He believed the essence of “all art is to reveal art and not the artist”.
„Read people like a book“ by Patrick King is a hard pill to swallow since it forces us to face ourselves and that’s never an easy thing to do.
„To Kill a Mockingbird“ by Harper Lee is a classic of American Literature with a well-deserved Pulitzer Prize. The novel was published in 1960 and was an instant success. It’s not in vain that is widely read in high schools and middle schools across the country.
Daniel Defoe published „Moll Flanders“ in 1722. „Moll Flanders“ is a picaresque novel recounting the adventures of a strong-willed woman who has no choice but to survive in 17th century England.
„Where have all the leaders gone?“ by Lee Iacocca redefines old concepts through a bold perspective, one that asks all the tough questions that should be on everyone’s mind. Whether he talks about politics or running a company or leading an exemplary life, Leo does it in a simple language …
„Talk less say more“ by Connie Dieken is a comprised guide on how to manage ourselves in order to get better results.
„Blink – The power of thinking without thinking” by Malcolm Gladwell is an intriguing demonstration of how instinctive decisions as just as valid as their counterpart.